Bowe.Advisory/MeridianLensClarionMetron
Meridian.by Bowe Advisory
Church of the Test
Spokane, WA

Retention & Engagement

Are we becoming the church, not just bigger? — across every system

Growth vs retention

Attendance · vs last yr
1,292
+2.3% YoY
Giver retention · YoY
94%
of last year's givers gave again
Active-giver base
—
Texting reply · sampled
—
reply when we reach out

If attendance climbs while retention flattens, growth is by addition, not depth — the bucket is leaking.

Engagement & membership

Membership defined by behavior, not status — a per-person engagement score blending the signals we can see. 1,328 of 1,900 identifiable people carry at least one signal today.

Engaged members
1,195
committed core + actively engaged
Committed core
298
strong, sustained giving
Disengaging now
10
gave recently, now gone quiet
People scored
1,328
at least one engagement signal
Committed core
strong, sustained giving — usually serving and responsive too
22%
298
Actively engaged
active in giving, serving, or replying right now
68%
897
Lightly connected
one light signal — room to grow
3%
42
Faded
a single old or minimal signal — largely one-time or long-past givers
7%
91
Catch them early — disengaging

10 established givers gave in the prior 3-6 months but have gone silent the last 13 weeks, and are not yet 12-month lapsed. 0 are reachable by text right now — the highest-leverage moment to re-engage, before they lapse.

What feeds the score
Recent giving (last 2 mo)Annual giving magnitudeGiving consistencyServing frequencyTexting replyGroup attendance · soonKids checked in · soonConnection cards · soonPrayer requests · soonInterest-meeting signups · soon

Giving leads the score today; gold chips are live, muted chips are confirmed-available signals awaiting a per-person connector.

The engagement ladder

How many people sit at each depth of the pathway. The narrowing between rungs is where ministry happens.

Showed up new (last 8 wks)
ChurchMetrics · first-time families
38
Attend weekly
ChurchMetrics · weekend + online avg / month
1,292
Give (identifiable households)
CCB · active givers, last 12 mo
0
Serve weekly
ChurchMetrics · avg volunteers / week
105
Active groups
Planning Center · groups currently meeting
62

Per-person rungs (giving) are exact; attendance/serving/groups are weekly aggregates until per-person identity is captured. Membership is defined behaviorally above, by engagement score.

Engagement states

Confidence-graded, never alarmist. Covers the 91 people we can identify through giving; roughly 1,201 weekly attenders are unknown — limited data until per-person identity is captured.

Still active
gave within the last 12 months
0
Dormant but still connected
lapsed giving, still replying to texts — winnable
0
Possibly disengaged
lapsed, we've texted but no recent reply
0
Likely disengaged
lapsed, no text engagement at all
91

Identity & reach

The unified record — one person across giving (CCB), groups & serving (Planning Center), and texting (Text In Church), matched by email, phone, and name. This is who we can actually identify and act on.

People we can identify
1,900
one record across all systems
Reachable by text
0
active, opted-in contact today
Linked across all three
0
fullest picture of a person
Source records
CCB1,900
PCO0
TiC0

Reach is bounded by match quality, not phone numbers — every audience Clarion builds draws from this 0-person reachable base. Tightening the match lifts every campaign at once.

Drift indicators

Run the lapsed analysis to populate drift indicators.

Lapsed-giver detail →

Insight → action

Seeing who is drifting is half the work. Clarion turns these states into contactable audiences and ready-to-send outreach — winnable lapsed givers to a pastor, gone-quiet to a templated win-back, new givers to a welcome. Insight here; action there.

Work the follow-upsOpen Clarion →

Cross-references ChurchMetrics (attendance, serving) · CCB (giving, lapsed) · Planning Center (groups) · Text In Church (engagement).